Confessions of an Advertising Man

RM89.90

Author: David Ogilvy
ISBN: 9781904915379
Format: Paperback
Publisher: Southbank Pub

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SKU: 9781904915379

Description

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Additional information

Author

David Ogilvy

Format

Paperback

Publisher

Southbank Pub